What is it?
An influencer agreement/ promotion agreement is typically executed between a social media influencer and a brand, under which the influencer agrees to promote the brand's products in accordance with the agreement between them.
When is it used?
This Agreement can be used either by an influencer or a brand to create an enforceable agreement them, where the influencer / promoter is responsible for promoting the products or services of the brand in exchange for some monetary consideration. .
Some examples of situations in which this Agreement finds use:
(i) Sponsored posts / videos on social media;
(ii) Endorsement deals;
Which other agreements may be relevant to me ?
If the influencer / promoter is expected to provide promotion services on an ongoing basis or for a predefined amount of time, you may want to consider our 'Services Agreement' instead.